Being an influencer and being a business owner are not the same thing.
Here’s what influencers focus on:
❌ Posting content for engagement.
❌ Chasing likes, shares, and comments.
❌ Trying to go viral.
❌ Offering free content 24/7.
❌ Worrying about aesthetics more than sales.
And here’s what business owners focus on:
✅ Generating leads.
✅ Making offers.
✅ Converting followers into paying clients.
✅ Building systems that bring in money consistently.
✅ Providing real value through paid services.
See the difference? One is a vanity metric game. The other is a revenue-generating machine.
Social media isn’t a business model—it’s a marketing tool.
And if you’re not using it correctly, you’ll stay stuck in:
⚡ The Content Burnout Cycle—feeling exhausted but making no money.
⚡ The Freebie Trap—attracting people who want free advice, not real solutions.
⚡ The Engagement Illusion—getting likes, but not getting sales.
So, how do you fix this? You start running your business like a business. The Big Mistakes I'm seeing in 2025
I'm seeing businesses make a lot of funny and "relatable" posts. These are great for bringing in likes on TikTok. Those funny videos about being at the stables and having no concept of time, horses being expensive and for some reason, eating food with dirty hand (Gross!? Please stop) While this content gets you likes and views. Do you know what it doesn't bring you?
Sales.
💡 Influencers post for entertainment. Business owners post for sales.
👉 Shift from “How can I go viral?” to “How can I attract my next paying client/customer?”
Stop Trying to ‘Build an Audience’ and Start Building a Client Pipeline
🚫 An audience is just people watching you. A pipeline is a system that moves people from followers → leads → paying customers.
How to build a sales pipeline:
✅ Have a clear offer people can buy.
✅ Collect leads (emails, DMs, inquiries).
✅ Tell the leads why they need to buy from you
✅ Move them towards a paid decision.
Ready to Start Running a Business, Not an Instagram Page?
If you’re tired of:
❌ Posting every day but making no sales…
❌ Feeling like you’re running a free advice page…
❌ Chasing engagement instead of real revenue…
Then it’s time to ditch the influencer mindset and start making real money in your equestrian business.
💥 Here’s how I can help:
🎯 Fully Bucked—My signature marketing program that turns your content into cash.
🎯 1:1 Power Hour—Get a personalised strategy to fix your marketing fast.
👉 DM me “FIX IT” on LinkedIn or Insta and I’ll send you a free 3-minute marketing audit to show you EXACTLY where you’re leaving money on the table!
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