Is word of mouth good to grow an equestrian business?
We all love the feeling of a client recommending our services. It's like a pat on the back, a sign that we're doing something right. But relying solely on word-of-mouth to keep your equestrian business thriving is like trying to navigate a dressage test with blinders on.
We've all heard the saying, "Word-of-mouth is the best advertising." While it's true that positive recommendations from satisfied clients can be invaluable, relying solely on word-of-mouth can be a risky strategy for your equestrian business.
The Limitations of Word-of-Mouth
•Unpredictability: You can't control who your clients will recommend you to or how often. While positive referrals are great, they can be unpredictable and limited in reach. Imagine relying on your clients to spread the word about your equestrian business, hoping they mention you to the right people at the right time. It's a risky gamble… Surely you don’t want to put the future of your business in someone else’s hands?
•Limited Reach: Word-of-mouth is slow and can't reach a wide audience as quickly as other marketing methods. W.O.M has a limited reach because it's reliant on personal connections: People are more likely to recommend businesses to people they know personally. This means your reach is limited to your clients' social circles… W.O.M also has a limited reach as it’s quite slow. Word-of-mouth spreads gradually, whereas digital marketing can reach a wider audience much faster.
•Lack of Measurement: It's difficult to track the effectiveness of word-of-mouth marketing and measure your return on investment or even really know where referrals have come from.
•It's vulnerable to negative feedback: Negative word-of-mouth can spread quickly and damage your reputation. Happy clients and customers don’t make half as much noise as the unhappy ones. It’s human nature. I bet you can remember a time you had terrible service in a restaurant, right? But what about the last time you had a really good sever? Good service is the expected level. This is why we remember negative experiences more. Fir this reason, a satisfied client will tell 5 people. A dissatisfied client will tell 500! ok, maybe that’s a bit of an exaggeration… But if you turn up late to treat a client’s horse, they’re going to tell everyone who’ll listen for the rest of the day. If you turn up on time, they probably won’t mention it…
Why You Need a Comprehensive Marketing Strategy
To truly thrive in today's competitive equestrian market, you need a well-rounded marketing strategy that goes beyond word-of-mouth. By combining traditional marketing methods with digital marketing tactics, you can reach a wider audience, build brand awareness, and attract more clients.
Fully Bucked can provide you with the tools and resources you need to create a successful marketing strategy for your equestrian business.
My comprehensive program covers everything from social media marketing to SEO, content creation, and public relations.
Fully Bucked is your comprehensive guide to effective marketing for equestrian businesses. With expert guidance from me, Rhiannon-Amber The Equestrian Business Specialist and actionable strategies, you'll gain the tools and knowledge you need to attract more clients, build a strong brand, and achieve long-term success. No more guessing games. Fully Bucked provides the data-driven insights and expert advice you need to make informed decisions and optimize your marketing efforts.
The advanced but easy-to-understand programme to position yourself as THE trusted expert through stand-out content that builds trust and gets your audience paying you faster.
Think of it as your personal knowledge to cash translator...
I'll help you take your experience, qualifications and knowledge and turn it into words and content that make you the obvious choice for your target audience.
Fully Bucked is your one-way ticket to:
🐴 Content that stands out in a sea of competitors who are all posting the same, boring, tired and repeated content, because you'll be creating a unique personal brand that sounds exactly like you and says the right things to make your ideal clients line up to buy from you
🐴 Attract only perfect ideal clients who you enjoy working with, because you position yourself as an expert with content that makes your audience feel seen and understood, so they gallop towards you, cash in hand, ready to pay you
🐴 Never hearing the words "It's too expensive" again because your audience can see the value of your work and understand that you're worth every penny.
🐴 Consistent sales, even if you only have a small audience, only started in business last week, are making big changes or offering new services, or if you're brand new to sales and marketing.
Coming soon!
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