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This paper explores the distinct yet interconnected functions of these two brain regions in consumer behaviour.

Being an influencer and being a business owner are not the same thing. Here’s what influencers focus on: ❌ Posting content for...

Is Influencer Marketing Dead? Let's look at the neuroscience. For years, influencer marketing has been one of the most powerful tools.

How many times have you told yourself, “I just need one more certification, and then I’ll feel confident charging more” ? Or “Once I...